Self Educating Customers

Simply put, they’re people connected to the net that want to buy a product or engage with a service and who educate themselves on what they want before they buy.

Give self educating customers what they want

Answer THEIR pre-sale questions

Who are these self educating customers you may ask? It happens to be about 40% of us. According to this consumer report (Salmat Marketing Report 2018) 40% of us use Google to research the products or services we want to purchase. Self educating customers use the Internet to essentially get answers to their pre-sale questions.

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